NOW THIS IS CRAZY:

It's said that children are bombarded with 40,000 adverts a year as companies increasingly look to make their mark on the young. Now one artist has sought to highlight this overt use of corporate branding by doing quite literally that.
Using some digital trickery, Dietrich Wegner has covered babies in a plethora of tattoos, from firms such as Lego, Gap, Apple and Sony, to turn them into tiny crawling billboards.



Crawling billboards: A picture by Dietrich Wegner entitled Sabine and Sebastian from his Cumulous brand series in archival inkjet print which attempts to highlight the way children are bombarded by adverts every day



Cumulous Brand, Sebastian as Auntie Gretchen, 2009: Mr Wegner has tried to get his message across by plastering the babies in fake tattoos of company logos including Honda, Lego and Gap



Cumulous Brand, Sabine Sitting Up, 2009: Mr Wegner says he likes to create images that are 'safe and unsettling, abject and beautiful'

 






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